DTC / Graphic identity
October 2005

DTC / Graphic identity
De Theatercompagnie

'Graphic identity' might be not the right word for this chapter. Truth is, in the case of De Theatercompagnie, we never really designed a logotype. If De Theatercompagnie ever had an actual graphic identity, it can be found in the posters: the use of quotations taken from the theatre plays, set in lowercase Helvetica, placed in specific typographic compositions. That is the graphic identity of De Theatercompagnie. What we are about to show here is just the stationery.

We kept the stationery quite basic: a letterhead, some business cards, an envelope and some sheets of address stickers. The stationery actually had to function for two different purposes: it had to be usable for both De Theatercompagnie (the theatre group itself) and Het Compagnietheater (the building the theatre group was situated in). So we made a logo in which these two words (De Theatercompagnie and Het Compagnietheater) overlap each other in the word 'Compagnie'. This overlapping manifested itself as a red/blue overprint.

Shown below a general letterhead, and two different successive sheets ('vervolgvellen'):

experimental_jetset_dtc_letterhead
The business cards were two-sided. One side showed the institutional information (the address of the company), the other side featured all the personal information (the name, title and telephone number of the employee). One of the business cards was in fact printed as a 'general card', meaning that it contained no personal information; instead of personal information, this card featured a red-blue colour gradient on its back.

Shown below a selection of cards, front and back:
experimental_jetset_dtc_card
The envelope featured the red-blue gradient as well, printed on the inside. From the outside, this gradient was visible through the window of the envelope (shown below), and on the back of the flap.
experimental_jetset_dtc_envelope
We designed the tickets for De Theatercompagnie as well:
experimental_jetset_dtc_tickets
Around the same time, we designed both the websites of De Theatercompagnie and Het Compagnietheater. We had to work with an already existing structure, which we completely cleaned up, and applied our own typography to. Shown below a couple of screenshots:
experimental_jetset_dtcsite
We quit working for De Theatercompagnie in the beginning of 2008 (the last play we designed was DTC / De Wilde Eend), and we know that since then the website of De Theatercompagnie underwent some changes. In other words, we aren't responsible for the site as it looks now.

Stationary printed by Drukkerij robstolk (r).

Filed under:

Graphic identities

( c ) 1997 – 2017