Modern Love is...
May 2003

 

Modern Love is Automatic Telecommunication 
Mobile phone graphics for Yakuta

experimental_jetset_p88ru
For Helsinki telecommunication company Yakuta we designed a small collection of ten mobile phone graphics. These graphics could be downloaded (as 'wallpapers') from the Yakuta website. (Other collections were designed by studios such as Delaware, Reala, Abake, Sweden, etc.).

For our collection, we used ten different quotes from pop songs, each quote referring to telephonic matters. In that sense, you could say that the project deals with the way in which the telephone is represented in pop-culture, although it does so in a very light-hearted tone.
experimental_jetset_8k7hpexperimental_jetset_a29q5experimental_jetset_bph1y
experimental_jetset_bpxvhexperimental_jetset_fexslexperimental_jetset_ks0ra
experimental_jetset_p0u7aexperimental_jetset_vpyjxexperimental_jetset_zwzg0
In a way, it's also very much a pop-quiz, as it's quite a challenge to find the correct song that belongs to each quote (without cheating, i.e. looking it up at Google).
(The title which we gave to our collection, 'Modern Love is Automatic Telecommunication', is quite a difficult quote as well, as it combines both the A-side and B-side of one particular single).

Later that year, we were part of another project that involved mobile phones; see Cellphones for Cellscapes.

Related link: http://www.yakuta.com (site offline)

Filed under:

Animations

( c ) 1997 – 2017