Experimental Jetset Online Archive Lost Formats Links News About this site Contact	Pastoe Installation Now / 90 Years Pastoe Nu / 90 Jaar Pastoe, page 1 of 5				01. Pastoe is a Dutch furniture company based in Utrecht. To celebrate their 90th anniversary, the company held a large retrospective at the Centraal Museum (also based in Utrecht).The curators of the exhibition (Guus Beumer and Gert Staal) asked a selection of artists and designers to revisit/reinterpret the idea of modernism, in the form of a series of installations. The selected artists / designers included, among others, Will Holder (Goodwill), Alexander van Slobbe (of SO and Orson & Bodil), Johannes Schwartz, and us. The exhibition took place between 5 September and 12 October, 2003. Shown here is the installation we created for this group show. In short, the installation consisted of two large wooden constructions, plastered with very basic posters. The specific way in which these posters were plastered made these two constructions actually each others opposites: on the left, red posters were pasted on top of a layer of typographic posters, while on the right, typographic posters were pasted on top of a layer of red posters.		So basically, the compositions of the two billboards were the same, but colour-wise, they were each others negatives.   The constructions were quite large: we designed them in such a way that they barely fitted in the room, giving the space a 'compressed' atmosphere. The tilted way in which the constructions were placed side by side underlined this.   The title of the installation was 'Praxis and Synthesis: Theory of Etymology', which is of course quite a pompous and impossible title, but we liked the fact the initial letters of this title together make up the word PASTOE. To read more about the rationale behind the installation, click on the image.
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