Experimental Jetset

Online Archive
Lost Formats
Links
News
About this site
Contact

T-Shirtism

Notes on t-shirts:
Introduction
T-Shirtism

 

Five years ago we designed a shirt that just said 'John & Paul & Ringo & George'. In short, it was part of a series of shirts in which we tried to abstract archetypical shirts as far as possible, in an attempt to reach some sort of essence. The 'John & Paul & Ringo & George' shirt was our idea of the ultimate rock shirt, the concept of a band stripped down to a list of four names. (A shirt in which we tried to do something similar was the 'Anti' shirt, which we designed a year earlier. The 'Anti' shirt was basically our take on an archetypical slogan shirt, the word 'anti' being the ultimate negation).
 
Some time after we designed the 'John & Paul & Ringo & George' shirt, we decided to also put out two other shirts in the same series, to make clear that the first shirt wasn't necessarily about one specific band, but more about bands in general.
So we also designed a 'Keith & Mick & Bill & Charlie & Brian' shirt, and a 'Joey & Dee Dee & Johnny & Tommy' shirt, referring to two other prototypical bands.
 
At the moment we're writing this, we haven't properly uploaded images and full descriptions of these shirts yet, as we still haven't had the chance to update our online archive of old work. But to keep things moving, we already included an image of the original 'John & Paul & Ringo & George' shirt (see left), taken from 'Helvetica / Homage to a Typeface' by Lars Müller Publishers, 2002). We have no idea who the model is, but he wears the shirt with gusto.

 

The shirts can also be seen on (and ordered from) the website of t-shirt label 2K/Gingham.
 
Anyway. After these shirts were released through 2K/Gingham, we received a lot of mails from people all over the world, reacting on the shirts. These reactions can be divided in two categories: first of all, people pointing us to photographs and other images in which our shirts appear. And secondly, people pointing us to shirts that weren't designed by us, but did seem like variations on our shirts.
 
These images were floating around in our mailboxes and attachment folders, until recently Karen Willey, student at the Werkplaats Typografie, asked us if she could use this material for a chapter she is designing for a book that will be published soon by Werkplaats Typografie as a part of their Chaumont project.
 
In the meantime, here is already a selection of these images. Don't let this online selection discourage you to take a look at the actual book, as Karen Willey treated this material in a completely different way than how we show it here.
 
As we already wrote, these images can be divided in two categories: variations, images of shirts that we didn't design, but seem very related to our designs, and manifestations, images in which people are shown wearing shirts that we indeed did design. Enjoy.
 
(c) Experimental Jetset 97-06 Previous  / Back to Archive / Next
Related links: 2K/Gingham,
Lars Müller Publishers